Millions of African creators are building careers online, but low payouts, platform restrictions, and missing infrastructure make real financial success harder than ever.
Breaking Down Media Walls
A smartphone and an internet connection can be a golden ticket. With the right mix of talent and persistence, creators can bypass traditional gatekeepers, reaching millions without waiting for permission.
Tayo Aina, once an Uber driver, saw storytelling potential in his daily routes. Armed with only an iPhone and curiosity, he started documenting life in Nigeria. Self-taught through YouTube tutorials, he turned those small experiments into a full-fledged career. Today, he has traveled to over 12 countries, gained over a million YouTube subscribers, and racked up more than 100 million views.
He’s not an outlier. African creatives are finding audiences once beyond their reach. Social media has changed everything. Deals that used to require agents, production houses, or film distributors are now made through DMs and email. A smartphone and platforms like TikTok, Instagram, and YouTube offer direct access to fans and opportunities.
Money follows influence. By 2025, ad spending in Africa’s influencer market is expected to hit 206 million dollars. Artists, musicians, and entertainers can now . . .
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