Can We Break Free from Fast Food?
Tomi Abe Tomi is the Co-Publisher and Editor at Susinsight, observing and reporting on trends across Africa's economy, environment, and society. He holds degrees in Creative Technology and Computer Science, and also works as a Multidisciplinary Creative and Digital Professional in Nigeria.

Can We Break Free from Fast Food?

8 min read

'Health Scale' Illustration by Tomi Abe

The rapid growth of fast food in Africa has reshaped diets, economies, and health, prompting urgent calls for balanced and nutritious food options.

Fast Food's African Footprint

Over the past few decades, Africa has experienced a significant surge in fast food chains. Global franchises like KFC, McDonald's, and Burger King have expanded their presence across countries such as Kenya, South Africa, Ghana, and Nigeria. This trend has been particularly notable in Morocco and South Africa, where annual fast-food outlet growth ranged from 3-4% percent between 2009 and 2014.

The spread of these quick-service restaurants is driven by rising incomes, rapid urbanization, and changing lifestyles across the continent. While this expansion offers employment opportunities and contributes to local economic growth, it also brings substantial challenges. Infrastructure costs, reliance on food imports, and occasional meat shortages have resulted in relatively high prices at many of these establishments.

More concerning, however, is the looming public health crisis associated with this dietary shift. According to the World Health Organization, the number of overweight children in Africa doubled between 1991 and 2016, reaching 10.3 million. Adult obesity rates have also surged, with countries like Ghana experiencing a more than 650% increase in obesity since 1980.

The easy access to cheap, processed foods, combined with increasingly sedentary lifestyles, has contributed to widening waistlines across the continent. This trend raises serious concerns about . . .

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Tomi Abe Tomi is the Co-Publisher and Editor at Susinsight, observing and reporting on trends across Africa's economy, environment, and society. He holds degrees in Creative Technology and Computer Science, and also works as a Multidisciplinary Creative and Digital Professional in Nigeria.