The True Cost of African Beauty
Favour Olumuyiwa Favour is a Contributing Researcher and Writer at Susinsight. Her work covers the economic trends, environmental shifts, and social changes shaping the African continent. She holds a BSc in Information and Communication Engineering and also operates as a Software Professional from Nigeria.

The True Cost of African Beauty

6 min read

Imagery by Tomi Abe

Hair extensions are transforming hairstyles across Africa, with both men and women embracing this trend to enhance their looks. The Middle Eastern and African hair extension market is booming, driven by social media influences, Western-style preferences, and growing hair health awareness. Textured and curly extensions are gaining ground, along with vibrant colors like pink, blue, and purple. Industry experts predict significant growth, with the global market expected to reach $4.9 billion by 2028, growing at a 4.2% annual rate from $3.6 billion in 2020. 

However, this popularity raises questions about environmental consequences. The production, use, and disposal of hair extensions can impact the environment through pollution and waste. In many African societies, hairstyling holds deep cultural significance. By examining these effects, we can identify eco-friendly methods and encourage informed consumer choices, balancing cultural practices with environmental responsibility.

The growing popularity of hair extensions in Africa comes with significant environmental considerations. The production process demands substantial resources and energy, whether for synthetic or natural extensions. In 2022, Africa's primary energy consumption, primarily from commercially traded fuels, including modern renewables used to generate electricity, was equivalent to the energy used by a billion light bulbs, reaching nearly 20.95 exajoules and reflecting a slight increase from the previous year.

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Favour Olumuyiwa Favour is a Contributing Researcher and Writer at Susinsight. Her work covers the economic trends, environmental shifts, and social changes shaping the African continent. She holds a BSc in Information and Communication Engineering and also operates as a Software Professional from Nigeria.