Adetola Adetayo Adetola is a Contributing Researcher and Writer at Susinsight. Her work covers the economic trends, environmental shifts, and social changes shaping the African continent. She holds an MSc in International Business and a BSc in Business Administration. Adetola also operates as a Financial Compliance Professional from Ireland.

When Tourism Becomes a Force for Peace

11 min read

Photo illustration by Tomi Abe for SUSINSIGHT
Photo illustration by Tomi Abe for SUSINSIGHT

From Battlefields to Bridges

In 1994, Rwanda experienced one of the most brutal genocides of the 20th century, leaving over 800,000 dead and an entire nation fractured. A decade later, its tourism industry had not only recovered but had become the country’s top foreign currency earner by 2007. The rise of eco-tourism and community-driven initiatives played a key role in this transformation, showing that tourism can be more than just an economic lifeline—it can be a force for peace.

Countries emerging from conflict are increasingly turning to tourism not just to rebuild economies, but to mend the deep divisions left behind. Rwanda, South Africa, and others have leveraged tourism to reconnect communities, promote dialogue, and foster reconciliation. The impact goes beyond money. Tourism can help reshape national identity, challenge stereotypes, and create spaces where people confront their shared history.

In South Africa, heritage tours and museums don’t just attract visitors; they offer. . .

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Adetola Adetayo Adetola is a Contributing Researcher and Writer at Susinsight. Her work covers the economic trends, environmental shifts, and social changes shaping the African continent. She holds an MSc in International Business and a BSc in Business Administration. Adetola also operates as a Financial Compliance Professional from Ireland.