Trash to Treasure: Planet 3R’s Bold Move to Reshape Waste and Weave a Greener Future
Adetoro Adetayo Adetoro is the Co-Publisher and Editor at Susinsight, observing and reporting on trends across Africa's economy, society, and environment. She holds an MSc in Sustainable Chemical Engineering and a BSc in Chemical Engineering. Adetoro also works as a Sustainability Professional in Nigeria.

Trash to Treasure: Planet 3R’s Bold Move to Reshape Waste and Weave a Greener Future

6 min read

Visionary Innovation

Facing an unprecedented environmental challenge, Planet 3R stands out as an innovative venture. This visionary social enterprise is dedicated to turning the tide on our planet’s textile and plastic waste.

The genesis of Planet 3R stems from the realization that our planet is drowning in a deluge of textile and plastic waste. In response to this environmental peril, the initiative transforms discarded materials into bespoke and avant-garde products. Yet its impact extends beyond aesthetics; it stands as a catalyst for a cleaner world, a sustainable future, and the economic empowerment of communities.

What truly sets Planet 3R apart is its holistic approach. The company empowers unemployed youths by imparting invaluable skills, slashing poverty rates, and fostering substantial economic growth. Nestled in the heart of Nigeria, their weaving equipment is locally crafted, rendering their products not only environmentally friendly but also accessible to the local community.

Planet 3R stands as a force in the field of sustainability, undertaking a profound mission to address the pressing challenges posed by textile and plastic waste through an innovative and socially conscious approach. Anchored in the tenets of the 3R framework – Reduce, Reuse, and Recycle – this avant-garde social enterprise aspires to reshape our perception and management of waste, propelling a paradigm shift towards a more sustainable future.

This endeavor extends beyond mere localized impact, aligning itself with broader global sustainability trends and initiatives. Planet 3R strives to contribute to the global discourse on waste management, positioning itself as a catalyst for change in the international quest for sustainable practices. By championing the principles of Reduce, Reuse, and Recycle, Planet 3R not only seeks to mitigate the immediate threats of waste but also endeavors to set a new standard for responsible resource utilization on a global scale.

Invest Oyo S2 E 11 with Adejoke Lasisi of Planet 3R

Nigeria, an African nation faced with a myriad of environmental challenges, serves as the backdrop for the inspiring initiative known as Planet 3R. The country faces pressing issues related to waste management, particularly in the areas of textile and plastic waste, which have significant adverse impacts on the environment. The need for sustainable solutions to reduce the strain on landfills and mitigate environmental damage is more urgent than ever.

Planet 3R emerged as a response to this critical environmental concern, embodying a visionary commitment to creating a cleaner, greener planet. The initiative operates at the intersection of creativity, environmental consciousness, and community development, seeking to address both the ecological crisis and the socio-economic challenges faced by communities in Nigeria.

At the heart of Planet 3R is Adejoke Lasisi, the visionary founder whose passion for environmental sustainability and community empowerment sparked the inception of this transformative project. Adejoke Lasisi brings a wealth of expertise and a deep-rooted commitment to making a positive impact. Her leadership is characterized by a unique blend of environmental advocacy and a dedication to uplifting communities.

The journey of Planet 3R began with the founder recognizing the weaving skills present at Jokelinks, a pivotal moment that marked the intersection of environmental consciousness and traditional craftsmanship. This realization prompted the founder to embark on a journey not only to address the pressing environmental challenges but also to uplift communities by providing employment opportunities and empowering the youth.

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Adejoke Lasisi’s motivation as a founder extends beyond immediate environmental concerns. It is a holistic vision that encompasses environmental sustainability, economic empowerment, and community development. Through Planet 3R, Adejoke and her team aim to not only reduce the environmental impact of waste but also create a ripple effect of positive change, fostering a sustainable and vibrant future for both Nigeria and the global community.

Environmental Stewardship

Planet 3R is driven by a dual mission, seamlessly intertwining the transformation of plastic and textile waste into unique, avant-garde products for discerning art enthusiasts with a profound commitment to environmental stewardship and sustainable consumption. Its mission goes beyond mere upcycling; it embodies a steadfast dedication to fostering a harmonious balance between environmental sustainability and social impact.

On the environmental front, Planet 3R is not just about repurposing waste; it’s about fundamentally reshaping our relationship with consumption. The commitment to sustainable consumption extends beyond individual choices, aligning with broader environmental goals. By creatively weaving plastic and textile waste into bespoke creations, Planet 3R actively contributes to reducing the burden on landfills, curbing resource depletion, and mitigating the environmental impact of conventional manufacturing processes.

In essence, the approach is rooted in the belief that by crafting innovative products from discarded materials, they not only breathe new life into what was once considered waste but also inspire a shift towards conscious and responsible consumption patterns. Through this commitment, Planet 3R aims to be a catalyst for positive environmental change, demonstrating that sustainable practices can be both aesthetically appealing and socially responsible.

Simultaneously, the mission extends to addressing pressing social issues by providing training and empowerment opportunities for unemployed youth. Beyond waste management, they invest in developing skills that transcend traditional boundaries, creating a ripple effect that reaches far beyond the initial act of upcycling. By nurturing and empowering individuals, they contribute to building resilient communities and fostering a sustainable future for both people and the planet.

Planet 3R leads the way in revolutionizing sustainable practices by employing an innovative and highly sophisticated upcycling process that transforms textile and plastic wastes into a diverse range of eco-friendly products. The cutting-edge approach goes beyond traditional recycling methods, showcasing technical expertise and a commitment to environmental responsibility.

The upcycling process involves advanced techniques such as precision shredding of old clothes and used nylons, with a particular focus on repurposing pure water sachets. Through meticulous craftsmanship,  these materials are woven into finished products, ensuring a seamless blend of durability, functionality, and aesthetic appeal. The precision in the shredding process allows for maximum material utilization while maintaining the integrity of the discarded items.

Messenger bag Planet 3R. Source: Planet 3R

Planet 3R’s products yield substantial environmental benefits, contributing significantly to the global imperative of sustainable resource management. Through the adept application of the 3R principles – Reduce, Reuse, and Recycle – the initiative not only diverts textile and plastic waste from landfills but also quantifiably mitigates the strain on ecosystems. In the last year alone, Planet 3R successfully diverted over 500 tons of waste from landfills, directly addressing the issue of waste overburdening our ecosystems.

The innovative upcycling process employed by Planet 3R serves as a beacon for environmental stewardship. By reducing the carbon footprint associated with the production of new materials, the company has achieved a remarkable 30% reduction in carbon emissions compared to traditional manufacturing processes. This quantifiable reduction in greenhouse gas emissions underscores the tangible impact of their commitment to sustainability.

Moreover, the company’s practices align seamlessly with global environmental goals, specifically targeting objectives outlined in international agreements. Planet 3R’s initiatives are in direct support of the United Nations Sustainable Development Goals (SDGs), notably SDG 12 on Responsible Consumption and Production, by exemplifying a circular economy in action. By transforming waste into valuable resources, the products embody a regenerative approach to production, contributing to broader efforts to create a more sustainable and resilient global economy.

Community Impact

The positive impact extends beyond waste reduction and carbon footprints. By conserving energy and minimizing the need for additional raw materials, Planet 3R is actively contributing to the preservation of natural resources.

Planet 3R’s impact extends beyond the environmental domain, creating a profound ripple effect within communities. Beyond merely addressing ecological concerns, the company is dedicated to fostering positive social change through a multi-faceted approach that includes empowering unemployed youth, particularly in rural areas. One notable aspect of their initiatives is the successful training of over 1000 individuals, leading to tangible improvements in their lives.

Consider, for instance, the inspiring success stories of young people who have undergone Planet 3R’s vocational training. Through effective education on sustainable waste collection and recycling, these individuals have not only gained valuable skills but have also found meaningful employment opportunities. Over 16 individuals have been employed by Planet 3R. These success stories serve as living testimonials to Planet 3R’s commitment to empowerment.

Moreover, the company places a strong emphasis on gender inclusivity, recognizing that true societal progress requires the active participation of all individuals. By focusing on women’s empowerment initiatives, Planet 3R not only breaks down barriers but also contributes significantly to the broader goal of achieving gender equality. The company’s efforts go beyond merely providing economic opportunities; they engage in dismantling gender stereotypes and fostering an environment where women can thrive.

How we make wears from pure-water nylon

Planet 3R’s unwavering commitment to sustainability is deeply embedded in every facet of its operations, fostering a harmonious integration of environmental responsibility, local empowerment, and global distribution. The company’s dedication to a circular economy is evident in its meticulous approach, extending from the utilization of locally crafted equipment to the strategic sourcing of discarded plastics, nylons, and textile wastes as primary inputs. The company employs cutting-edge, locally manufactured machinery designed to minimize environmental impact.

For instance, the use of energy-efficient and eco-friendly equipment exemplifies its dedication to not only meet but exceed sustainability benchmarks. In addition to the present initiatives, Planet 3R’s forward-thinking approach extends into the future, with plans to establish recycling hubs. These hubs are designed with a focus on scalability and efficiency, forming a critical backbone for our sustainable practices.

The strategic placement of these hubs underscores their commitment to maximizing the impact of their sustainability efforts, ensuring that they are not confined to their immediate operations but radiate outward to influence a broader sphere. Moreover, the emphasis on training and empowering women and youth in rural communities is a testament to their commitment to social responsibility.

The company has been able to bridge the gap by providing solutions to the problems other existing solutions were not looking into. They have created over 50 eco-friendly products and recycled over 10,000 clothes and nylons. They have also conducted 50 creative awareness programs and sensitized over 4300 students on recycling. These numbers are a testament to their commitment to sustainability and social benefits.

Planet 3R serves as a force in environmental and social innovation, addressing the pressing issues of textile and plastic waste through ingenious solutions and community empowerment. The ethos of sustainability is seamlessly integrated into every facet of the company’s operations, utilizing locally sourced materials in manufacturing and fostering empowerment initiatives that enhance social and economic well-being.

Edited by Tomi Abe — Co-Publisher, Susinsight.

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Adetoro Adetayo Adetoro is the Co-Publisher and Editor at Susinsight, observing and reporting on trends across Africa's economy, society, and environment. She holds an MSc in Sustainable Chemical Engineering and a BSc in Chemical Engineering. Adetoro also works as a Sustainability Professional in Nigeria.